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National CineMedia has entered into a network affiliate agreement with Kerasotes ShowPlace Theatres, the sixth largest movie theatre exhibition company in the U.S., for the presentation of pre-show advertising, comprehensive meetings and event services, and in-theatre entertainment events. Under the terms of the multi-year agreement, all Kerasotes Theatres in top U.S. markets such as Chicago, Denver, Indianapolis and Minneapolis, will exclusively present NCM’s digitally distributed pre-show program, FirstLook; offer in-theatre corporate meetings and event services through NCM’s CineMeetings; and present NCM FATHOM live and pre-recorded in-theatre entertainment events. Since 2002, NCM has presented a digitally delivered pre-show entertainment
program to movie theatres nationwide, now called FirstLook. FirstLook features
content provided by some of Hollywood’s most well-known entertainment companies,
including Discovery Communications, NBC, Sony Pictures Entertainment, Turner
Broadcasting and Universal Pictures, as well as primarily made-for-cinema
advertising. NCM also presents a variety of music, sports and other
entertainment events, as well as corporate meetings, in movie theatres during
off-peak movie-going hours using its proprietary digital distribution and
satellite network. Recent NCM FATHOM in-theatre presentations have included
live, High Definition performances of The Metropolitan Opera and numerous concert events featuring popular
artists such as The Rolling Stones, Bruce Springsteen, Prince, Bon Jovi and
Linkin Park, among others. |
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Copyright © 1999-2009 Kerasotes ShowPlace Theatre. All rights reserved. |
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